Ambush Marketing in Major Sporting Events and the Legal Framework Surrounding it
Written by Samrita Shankar 5th Year BBA LLB Student, O.P Jindal Global University ABSTRACT In recent years, due to the controversial nature of ‘Ambush Marketing’, it has gained importance in the advertising and marketing realm. Ambush Marketing is most prevalent in sports, especially in sporting events such as FIFA, the Olympics, Super Bowl etc. Ambush […]
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