There’s a lot of competition across various sectors today, including the legal industry. The challenge involves offering the same services as other lawyers. The only difference pertains to having a specific field of specialization. To stand out among other firms, marketing should be prioritized.
When you treat it like a business, you can be more objective with your law firm marketing campaigns. Doing so may just be the key solution to driving more clients towards your firm. For some inspiration to help you get started, read more to grow your law firm this year.
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Invest In Digital Marketing
Marketing strategies can be divided into two general types: traditional and digital marketing. For 2022, the latter reigns supreme. There’s no denying how the world is increasingly becoming digital. Your law firm has to be seen on the digital platform if you want to make yourself known.
If you aren’t familiar with digital marketing, there are lots of agencies you can hire to help you out. Some of the tried-and-tested digital marketing techniques for law firms include:
- Strengthen your law firm’s legal presence;
- Create a pleasant user experience on your website;
- Make use of email marketing to reach out to current and would-be clients;
- Keep your website strong and functional;
- Use the power of content marketing.
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Share Knowledge To Readers
Your law firm must have more than just a digital presence, but you could also assert your law firm’s prestige through disseminating quality information. You could then share your knowledge with the general public. Hence, create content using various mediums and post it regularly.
Sharing credible data and law-related advice to readers shows the extent and versatility of your law firm. It may significantly increase your trustworthiness and brand recognition when you already have that level of authority.
Potential clients need to know your firm has lawyers well-versed with legal matters like cyber security, family, estate, criminal law, adoption laws, among others, and not just in it for the money. The more they get to read about what you post, the better your law firm’s image and reputation become.
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Past Client Testimonials
For service-oriented businesses such as law firms, client testimonials hold value. Potential clients searching for legal services put a premium on client testimonials, as it says a lot about your expertise and professionalism as a law firm.
If you had your fair share of successful cases so far, share it on your website. That positive feedback might convince potential clients that hiring your firm will be a good decision.
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Create An Efficient System
Law firms need to avoid wasted resources and time. This is what it takes to grow through more efficient operations. If your law firm has previously been using a manual office system, it’s time to change to automated systems. There are so many tools, apps, and software that you can use for functions like:
- File sharing, organization, and editing;
- Project management;
- Time and task management;
- Appointment setting.
Having an efficient system in your law firm ensures the workflow stays smooth and uninterrupted. Meeting deadlines makes clients happier. Even in 2022, having good customer service is still one of the best tried-and-tested means of growing a firm. The more satisfied your clients are, the higher the likelihood they’ll recommend your firm to their network of connections. These are people who may also be looking for lawyers.
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Work With Legal Aid Clients
Working with legal aid clients could mean providing services to them for free on some days. For instance, you accept paying clients from Monday to Thursday. Then, you could reserve Fridays for legal aid. If you don’t already offer this in your firm, you may want to try it out and see how it’s an effective means to expand your law firm.
While you might think that accepting legal clients will result in diminished revenue, this may not necessarily be true. Offering legal aid may even boost your revenue without necessarily lowering the income you may have gained, as long as you accept private paying clients. The positive image you’re able to create in your community through accepting legal aid clients may help you grow your firm.
Takeaway
The concern on how to grow a law firm is quite common, particularly for newcomers. It can be challenging to compete against more trusted and established names in the legal industry when you’re offering the same type of services. You’ve made it this far with all the hard work you’ve put in to become a lawyer and open up your law firm. Don’t let it go to waste. Keep up the momentum and grow your firm with failproof strategies like those discussed above.
